Logo vintage rides
Menu

Other
Royal Enfield in Bangkok: a new challenge


Royal Enfield is now located in the heart of Bangkok - we had the opportunity to have a chat with the manager.

A 200m2 showroom of unrestricted use

The Royal Enfield dealer seems to belong well in the trendy district of Thonglor. In front of us, two large bay glass panes separated by a small pedestrian alley; it’s with a familiar emotion that we recognize through the windows the elements specific to any Royal Enfield shop: square meters of lino with a modern and minimalist decoration, helmets and jackets arranged on wooden shelves, colored tanks on the wall. We move forward to discover thirty or so bikes proudly standing in the middle of the outer courtyard. Among the Royal Enfield customs, some iconic models are put forward, including the famous Classic 500cc Green Battle which we chose for our Vintage Riders in Thailand. All of these Royal Enfield redesigned with incredible shades, it pleases our eyes! Smud comes to meet us - the urge is itching to learn more about this shop. He offers us a tour of the premises, begins by pulling a sliding door behind which reveals an unsuspected motorcycle garage. Several mechanics are busy around a dismounted Royal, discussions in Thai fuse on all sides. Without understanding the explanations, the know-how and the passion which emanate from the place contaminates us.

<h2>A taste for vintage revival</h2>

Smud served for a while in the automotive industry. Amateur and purchaser of vintage machines, he tells us having grown up in the smell of fuel oil. "That was the starting point, at a very young age. Then when during my studies, I lived in a residence where motorcycles were the simplest way to get around. It was during this period that I bought my first bike." This daily use, almost necessary, of two-wheeled vehicles is very present in Bangkok and in Thailand in general. It represents the image of a true sense of freedom, of a life which escapes Western norms...
A first job at Volkswagen, where he gradually climbed the ranks to General Manager Bangkok with regular trips to Europe: Smud's experience shows that he has all cards in his hands to bring in a new brand on the Thai market.

A taste for vintage revival

Smud served for a while in the automotive industry. Amateur and purchaser of vintage machines, he tells us having grown up in the smell of fuel oil. "That was the starting point, at a very young age. Then when during my studies, I lived in a residence where motorcycles were the simplest way to get around. It was during this period that I bought my first bike." This daily use, almost necessary, of two-wheeled vehicles is very present in Bangkok and in Thailand in general. It represents the image of a true sense of freedom, of a life which escapes Western norms...
A first job at Volkswagen, where he gradually climbed the ranks to General Manager Bangkok with regular trips to Europe: Smud's experience shows that he has all cards in his hands to bring in a new brand on the Thai market.


What I like about Royal Enfield is its design, reliability and history. Very few brands can be considered as classic or vintage. But it’s the case of Royal Enfield.


A community quickly seduced

Our favorite mono-cylinder brand may be one of the oldest in the world, however Smud reminds us of how new the market is in Thailand. Since the launch of the store in February 2016, the team has created a whole range of rides for its Thai bikers clientele "who loves novelty and adventure travel". Workshops of original themes were also designed: photography techniques for the bikes, or how to prepare its machine before a trip. What about custom? "We’ve partnered with a workshop to encourage our riders to customize their bikes." Well, the Royal Enfield Bangkok team doesn’t lack imagination to create a community around its brand. It’s with a smile that Smud tells us that the store now has 30 employees, and is doing very well. Which couldn’t have been any better, as we’re placing an order to expand our Royal fleet to start a second season in northern Thailand and Laos, with a bang!


Discover our motorcycle tours in Laos and our motorcycle tours in Thailand.

Copyrights photos : Royal Enfield Thonglor

Denise Wright / Vintage Rides


You liked this article?
Share it!
Facebook Twitter Email

Main articles
Read the article
11/26/2021
5 REASONS TO TRAVEL ACROSS TANZANIA BY MOTORBIKE

Travelling across Tanzania on a motorcycle is what dreams are made of! Searching for adventure on the African continent, we’ll take you on an amazing motorcycle tour on a Royal Enfield Himalayan in the heart of the Great Rift Valley. Few places in the world offer such spectacularly varied scenery and stunning nature! Here are 5 reasons why you should follow us on Tanzania’s secret tracks.

Read the article
Read the article
07/09/2021
A closer look at our Explorer package

We cooked up a brand new concept for you some time ago now: the Explorer package. A self-guided yet sociable adventure, where you can expect the unexpected and feel that rush of freedom. A motorcycle tour that promises some great moments with your group and returning with plenty of stories to tell. But what exactly is this new package that is spicing up our European destinations?

Read the article
Read the article
06/25/2020
On the Road with Jules

Saint Vincent & Grenadines, Burma, Lebanon... Our new Assistant General Manager has spent his first 27 years abroad, with many adventures along the way!

Read the article
×
Subscribe to the newsletter
Registration validated

Thank you for subscribing to the Vintage Rides newsletter!

Thank you Go even further with Vintage Rides!
Escape with
our latest video of the moment

Thank you for your message.
OUR TEAM WILL ESTABLISH YOUR GIFT CARD AND CONTACT YOU TO PROCESS THE REGULATION WE ARE AT YOUR DISPOSITION FOR ALL QUESTIONS AT 04 87 91 31 96
Download the

Please fill in the following information

Would you like to be called back?
Would you like to leave us a message?
I ask for information – Title Form

Please fill in the following information

Would you like to be called back?
Would you like to leave us a message?
I would like to be informed – Title Form

Please fill in the following information

Would you like to leave us a message?
Would you like to be called back?
Suggest a date

Please fill in the following information

Would you like to be called back?
Proposez nous vos dates idéales
Download the

Download